Monitoring the appearance of advertisements
in the printed media is an important part
of any advertising campaign. This information
is important not only for the companies placing
the advertisements, but also their competitors,
advertising agencies and the planning departments
of media companies.
ADingest
is an advanced, low-cost system to automate
the entry, validation and exploitation of
data related to the insertion of advertisements
in a range of publications. It generates
accurate, just-in-time quantitative and
qualitative information to analyze, evaluate
and control advertising in printed material,
and reaches far beyond what traditional
systems, based on manual data collection,
can provide.
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