ADingest is an advanced matching software designed to collect and validate advertisement expenditure data related to the insertion of adverts in the press. ADingest uses sophisticated image processing techniques to extract accurate quantitative and qualitative ADEX data, which will later be used to monitor advertising campaigns, from a wide range of publication formats.

With ADingest, every advert is digitized, stored in an image database, and validated against the existing adverts in the database; further appearances of the same advert will be added as insertions to the system, which will also recognize its different versions. ADEX data acquired by ADingest can be easily integrated into existing ADEX monitoring systems.

ADingest works over any ODBC database, and consists of three steps: Acquisition, Annotation and Validation.

• Modular structure, expandable depending on the needs of the customer.
• Simple system configuration and customization.
• User-friendly interface, intuitive commands and visual support to the user.
• Control of all formats, independently of the size of their support.
• Control of small advertising areas and unconventional advertising.
• Automatic gathering of additional advert information (e.g. area, position and format).
• Access to registered data across the whole monitoring process.
• TWAIN compatible: optional integration with digitization table and color scanners.
• Open compatibility with database systems (Oracle, Informix, SQL Server...) through ODBC.