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Barcelona, 21 April 2004 - Visual Century
has announced that the last version of its
multimedia digital signage solution VisualPublisher
includes a log generation tool aimed at
the calculation of on-air time of advertising
content. The log generation tool takes into
account the time and place of the emission
to invoice for advertising space, expanding
the possibilities of multimedia digital
signage as a standard advertising support.
With this new feature, VisualPublisher expands
its powerful content management and broadcast
capabilities and strengthens its offering
as one of the most complete digital signage
solutions in the market today.
VisualPublisher provides the means to organize
and publish videos, live transmissions,
images, audio fragments, texts and Web pages
on plasma screens, projectors and other
viewing devices. Its modular and flexible
architecture allows sending different content
combinations to every screen or group of
screens, maximizing the on-screen space
available and tailoring it to the time of
day and location of each viewing device
for maximum impact. VisualPublisher addresses
the needs of different market segments,
including commerce, corporate communications,
public transport, culture and entertainment
and the hospitality industry, and is distributed
worldwide by Software AG.
About Visual Century
Visual Century is a technology company
created in 2001 by a group of entrepreneurs
with audiovisual and multimedia research
backgrounds. Visual Century develops software
products to index, analyze, access and publish
digital video, audio and images in asset
management applications that include archiving,
production, retrieval, navigation and broadcast
of rich media content. The Visual Century
team is made up of highly qualified professionals
that share the quality, technology and innovation
objectives of the company. Visual Century
products stand out because of their innovative
vision of rich media content, and they are
designed to facilitate the use, management
and exploitation of video, audio and image
content.
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